Client's Initial Situation
- We first met the client in 2009. There was a desire to update the website, but no specific requirements.
- The client wanted to showcase their production and product range to improve online presence.
This is what the website looked like before working with us.
What We Did
- In 2009, we developed a new website design and logo for the client, created the website from scratch, and animated the logo using flash technology (popular at the time).
- Launched SEO promotion for plastic and aluminum windows, doors, and entry systems.
- In 2018, we completely redesigned the website conceptually, building it with online marketing and SEO results in mind. All previous SEO achievements were preserved and expanded.
- Launched Google Ads campaigns.
- Implemented innovative blocks on the website – video demonstrations of different product opening mechanisms. All videos are hosted on the client’s YouTube channel and displayed on the website without extra ads.
- Completed full website content – systems, manufacturers, categories, photo and video galleries, news, and more.
- Created all necessary content for the website – from articles and news to product descriptions.
- Provided stable hosting and continuous support.
This is how the homepage looked after our work:
Results
- Since 2009, the website has consistently ranked in the TOP-10 for various search queries related to plastic and aluminum windows, doors, and profiles.
- The company’s sales grew fourfold and then fivefold, supported by an expanded keyword set.
- With the new website development, the decision was made to focus on aluminum windows, doors, winter gardens, and similar constructions.
- The website consistently ranks in the Google TOP-10 for relevant keywords, with targeted traffic keeping the company busy for a month ahead, even in the off-season.
- Thanks to successful SEO, the client was able to discontinue paid ads as a more expensive promotion channel.
- The well-thought-out SEO structure and online marketing integration on the website allowed for more efficient budget use while achieving significant growth across all company metrics.
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