How Successful SEO Allowed Us to Eliminate Paid Advertising: A 15-Year Partnership with a Construction Company

SEO для строительной компании

Client's Initial Situation

  1. We first met the client in 2009. There was a desire to update the website, but no specific requirements.
  2. The client wanted to showcase their production and product range to improve online presence.

This is what the website looked like before working with us.

сайт до редизайна

What We Did

  1. In 2009, we developed a new website design and logo for the client, created the website from scratch, and animated the logo using flash technology (popular at the time).
  2. Launched SEO promotion for plastic and aluminum windows, doors, and entry systems.
  3. In 2018, we completely redesigned the website conceptually, building it with online marketing and SEO results in mind. All previous SEO achievements were preserved and expanded.
  4. Launched Google Ads campaigns.
  5. Implemented innovative blocks on the website – video demonstrations of different product opening mechanisms. All videos are hosted on the client’s YouTube channel and displayed on the website without extra ads.
  6. Completed full website content – systems, manufacturers, categories, photo and video galleries, news, and more.
  7. Created all necessary content for the website – from articles and news to product descriptions.
  8. Provided stable hosting and continuous support.

This is how the homepage looked after our work:

SEO продвижение сайта

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Results

  • Since 2009, the website has consistently ranked in the TOP-10 for various search queries related to plastic and aluminum windows, doors, and profiles.
  • The company’s sales grew fourfold and then fivefold, supported by an expanded keyword set.
  • With the new website development, the decision was made to focus on aluminum windows, doors, winter gardens, and similar constructions.
  • The website consistently ranks in the Google TOP-10 for relevant keywords, with targeted traffic keeping the company busy for a month ahead, even in the off-season.
  • Thanks to successful SEO, the client was able to discontinue paid ads as a more expensive promotion channel.
  • The well-thought-out SEO structure and online marketing integration on the website allowed for more efficient budget use while achieving significant growth across all company metrics.

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