Website Development, Integration with 1C and CRM, Full-Cycle SEO, and Target Audience Segmentation: A Comprehensive Solution for Sales Growth

Client's Initial Situation

The client approached us with a request to increase sales using their advertising budget. However, we refused to launch the campaign due to the low conversion rate of their current resources: website, social media accounts, analytics systems, and lack of cost optimization. This would inevitably lead to wasted budget. After analyzing the client's web resources and sales tools, we identified the following issues:

• An outdated website with poor usability and no adaptive mobile version. According to Google Analytics, the bounce rate reached 78%, and over 90% of users did not make purchases.
• A non-functional search feature on the website.
• No SEO structure: key queries were not integrated into product pages, categories, or articles.
• No prioritization of product groups.
• Ineffective presentation of promotions and incentives.
• No loyalty program or bonuses.
• Inefficient CRM system with no tracking of social media inquiries, calls, or recorded conversations.
• No integration with payment systems.
• Incorrect integration with 1C: translations, product balances and discounts were not synchronized.

This is what the website looked like before working with us.

What We Did

• Conducted marketing research and identified the target audience:
  • 70% — end consumers women.
  • 15% — men.
  • 15% — dropshippers, distributors, supermarket chains.
• Formulated USP and prioritized product groups.
• Developed a loyalty program — "Kurums".



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• Created a new user-friendly website with clear categories and 1C integration.
• Configured the CRM system and audience segmentation.
• Set up Google Analytics and conversion tracking systems.
• Launched product, contextual, banner, and video ad campaigns.
• Implemented a full SEO cycle: preparation, active phase, and position retention.
• Optimized advertising costs.
• Scaled SMM campaigns in Facebook and Instagram.
• Conducted analytics and expanded the advertising categories.

Here's the website after our work

Results

1. Total revenue increase:
   • Website: $12,000–17,000 / month.
   • Social media: $3,000–5,700 / month.
   • Other channels (Rozetka, Prom, YouTube): $8,000–11,000 / month.
2. Average check increased by 180%.
3. Ranked in Google’s TOP-10 for key queries: “buy Japanese diapers,” “baby food Japan,” “Japanese baby shampoo,” and others.
4. Google traffic increased by 3.2x in 6 months.

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