Contextual advertising - perpetual sales engine
Conversion of site visitors or your resources in social networks to potential customers is the main goal of contextual advertising. The main function of any advertisement in creating a wow-effect: to be concise, memorable, stimulating to action.
Contextual advertising appears on the user's request, which indicated its need for a specific product or service by writing a search query in the search box of Google, Yandex, or other search engines. As a result, contextual advertising in comparison with other types of advertising messages is most effective. However, the independent placement of advertising leads to a "drain" of the budget and its inefficient use. The professional Internet advertising agency Genesis Group guarantees effective management of the advertising budget and achievement of the set goals and sales volume.
Stages of creating contextual advertising
The large-scale process of creating an advertising campaign on the Internet must be entrusted to experienced professionals who know the whole "kitchen" of Internet marketing. Basic scheme of work of IT-specialists upon receipt of the order:
• preliminary analysis of your site and competitors;
• Identify the target audience and compile a work plan and a list of the necessary tools;
• creation of advertising messages, which include text announcements, banners, slideshows, video announcements;
• optimization, testing and monitoring of advertising;
• Providing detailed reports to the customer.
The work of Genesis Group's specialists in contextual advertising management consists not only in planning and optimizing advertising, but also in the need to achieve specific goals - the cost-effective cost of conversions, the sale of goods or services through a site or social network, an increase in the number of users of the site or social groups. Also, statistics show that we need quality work to eliminate negative keywords. Non-targeted requests "eat" from 20 to 60% of the total budget. Also, it is always necessary to track the sites where the ads are displayed, the devices on which it is displayed, and the target audience (its interaction with advertising and behavior is already on the site).
An obligatory element of the correct setting of contextual advertising is the tracking of conversions, sales and useful user actions. Effective management of contextual advertising will help reduce advertising costs by 2-3 times while increasing the effectiveness of advertising.
Approximate prices for contextual advertising
The company's specialists constantly improve their knowledge and implement new tools, technologies, and services. The price range for the creation and implementation of contextual advertising in the Genesis Group has some of the best indicators in the market in terms of price / quality / efficiency. The work is carried out exclusively with an individual approach to each customer. The company offers several types of packages, designed for a different budget (starting from 5000 UAH per month). All kinds of "buns" in the form of bonuses from Google are also provided (each client is offered promotional codes for the amount of 900 UAH to 1500 UAH).
Effective contextual advertising is the professional management of the budget, the rates, the search for the target audience, the rejection of inefficient advertising messages, the constant painstaking work to reduce the cost of conversions and increase the profit of the customer. To order contextual advertising from professional specialists, call today - (044) 379-10-10 or (067) 511-53-33. Also you can order a call back or write to an e-mail: info@genesis.org.ua.
Genesis’s proven approach to advertising on Google and other channels over the years works exclusively to achieve profit for our Clients. To order the calculation of advertising on our formula, call right now:
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Or send your request through the feedback form. A personal meeting is possible in the office, where our specialists will be ready to talk with you over a cup of coffee or flavored tea. Call and come, we are waiting for you!
| Chempion |
Gold
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Platinum | |
| Advertising management fee | 15% of the budget strong>, but not less than 4000 UAH\month, | 10% of the budget strong>, but not less than 10,000 UAH\month, | 8% of the budget , but not less than 27,000 UAH\month, |
| Advertising budget | with a budget of up to 45,000 UAH for advertising per month | with a budget from 45001 UAH to 300000 UAH for advertising per month | with a budget of 300001 UAH for advertising per month |
| Promotional gift +2000 UAH (in account currency) |
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| Site audit and setting up an advertising account |
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| Customize Google Analytics, Goals and Conversions |
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| Advertising account management | |||
| Optimization of the list of key phrases |
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| Optimization of banner and media advertising |
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| Optimization of bids and cost-per-click | |||
| Creation and maintenance of dynamic campaigns, remarketing campaigns |
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| Creation and maintenance of product campaigns | |||
| Installing the necessary codes and tools on the site |
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| Creating new campaigns, searching for new words |
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| Selection of placements in in the network of Google partners and mobile applications |
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| Campaign management and remarketing separately for each audience |
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| Continuous monitoring of site availability |
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| YouTube Advertising | |||
| Optimization of target pages of a site (SEO) by Google's rules |
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| Enhanced protection against climbs and competitors |
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| Scaling up advertising to other countries |
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| Localization of advertising and messages in the required language |
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| Development of a unique product offer, stock, discounts |
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| Partial transition to payment for the result of the total of 6 months of advertising |
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| Result |
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| Launch advertising | Launch advertising | Launch advertising | |