What Happened
The client approached us with a request to launch an advertising campaign due to a strong desire to expand their subscriber base and offer services beyond their current region. After analyzing the client’s website, we concluded that advertising would be unprofitable at this stage—the client’s average check was low, their service packaging was outdated, and they would likely struggle to compete in advertising against larger brands.
This is what the website looked like before working with us.
Client’s Goals and Expectations:
- Increase the average check from their subscriber base
- Expand their B2B client base
- Broaden the regional reach of their services
- Increase the number of connection requests
- Achieve annual sales growth.
What We Did
- Conducted a marketing analysis with the client’s team.
- Identified key target audiences, services, and packages with the highest profit margins.
- Identified primary growth opportunities for sales.
- Created marketing recommendations based on the 5P formula.
- Provided a visualized, modern redesign to "repackage" services for each target group.
- Proposed and implemented bundled offers that raised the average check for individual customers to 600-700 UAH.
- Developed a “service package” specifically for the B2B segment.
- Wrote key website copy and established a new style of client communication.
- Created promotional offers, including partnerships and integrations.
- Improved website usability—service payments are now only one click away, with promotions visible on every page.
- Established an SEO structure to build a foundation for the client to reach the top 10 on Google for key search queries.
Results
- A 450% increase in website traffic within the first month after launch.
- As a bonus, our client’s subscribers are giving positive feedback about the new website, describing it as a more user-friendly resource, which in turn significantly reduces the bounce rate and increases the conversion rate.
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