Contextual advertising from Google
To attract customers, different mechanisms are used and one of them is contextual advertising from Google. This method is recommended for young sites as less expensive. But the sites with experience will be able to achieve an increase in customer traffic and profit growth. It is only necessary to competently perform all the settings, so we advise experienced professionals to trust this work.
What makes Google context
At first glance, it seems that you can customize the advertisement yourself, but then there are a lot of nuances. The fact is that a positive result will be only if, before making contextual advertising in Google, to conduct an audit of the resource and analysis of the company as a whole.
For this purpose, a study of the target audience is initially carried out, the stages of the transition of a cold lead into a hot. In some cases it is necessary to develop a marketing plan. Next, the calculation of the sales funnel is performed, the form of advertising is determined and its development is carried out, and profitable sales proposals are made. Thus, in order to run contextual advertising on Google, you need to go through the following steps:
- Planning, analysis and audit of the site, the calculation of costs.
- Conclusion of contracts, development of forms of advertising, setting up tools for further analysis.
- Making a budget and launch.
All work is done with guarantees for the client. After the Google context was launched, we observe the results for a month. If necessary, correction of mechanisms is performed, the direction and strategy of advancement is changed. For the first 30 days, our task is to ensure a conversion rate of more than 3%. According to the results of the first month, it becomes clear how to make contextual advertising in Google more effective.
In this regard, further scaling is performed, which allows increasing the conversion to 10-30%. With continued work in this direction, both the influx of customers and the income of the customer increase.
What does Genesis offer?
The company Genesis Group began its activities in 2008. The main focus is the development and promotion of sites of all formats and of any complexity. Over hundreds of successful projects and grateful clients. The experience gained over the past period helps us to solve any problems. We know exactly how to make Google context more efficient. In addition, cooperation with us has a lot of advantages:
- We are a certified Google partner, so working with us is beneficial in terms of bonuses when advertising is placed.
- We have developed our own mechanisms that are guaranteed to give a positive result.
- Each employee performs his task, because Google context brings a positive result in the shortest possible time.
- The client can always track the cost of running an advertisement through a shared account.
|Advertising management fee||15% of the budget strong>, but not less than 4000 UAH\month,||10% of the budget strong>, but not less than 10,000 UAH\month,||8% of the budget , but not less than 27,000 UAH\month,|
|Advertising budget||with a budget of up to 45,000 UAH for advertising per month||with a budget from 45001 UAH to 300000 UAH for advertising per month||with a budget of 300001 UAH for advertising per month|
|Promotional gift +2000 UAH
(in account currency)
|Site audit and setting up an
Analytics, Goals and
|Advertising account management|
|Optimization of the list of
|Optimization of banner and
|Optimization of bids and cost-per-click|
|Creation and maintenance
of dynamic campaigns,
|Creation and maintenance of product campaigns|
|Installing the necessary
codes and tools on the
|Creating new campaigns,
searching for new
|Selection of placements in
in the network of Google partners and
and remarketing separately
for each audience
of site availability
|Optimization of target
pages of a site (SEO)
by Google's rules
|Scaling up advertising
to other countries
|Localization of advertising
and messages in the
|Development of a unique
|Partial transition to
payment for the result of
the total of 6 months of advertising
|Launch advertising||Launch advertising||Launch advertising|