Contextual advertising - what does the price depend on?
Setting up an advertising campaign (RC) can be saved on your own, but this is true only for experienced contextologists. For a beginner, the result of such advertising may not appear. Without experience in this field, it is more rational to use the services of an IT company. The budget for contextual advertising in this case is divided into two components - funds to replenish the balance of search engines and the company's IT fee for setting up and managing the RK.
Formation of the total price depends on the number of advertisements, key requests for which you need to be at the top of Google or Yandex, the level of competition and the type of payment - per click, conversion, lead (a visitor with targeted actions). When properly configured, all invested funds should pay off at least twice. Accordingly, if the contextual advertising price will be 20,000 UAH, then the output is expected to receive 40,000 UAH - these funds will be expressed in the issued orders for goods / services, customer calls, subscriptions, and other site purposes. Such indicators do not have to be in the first month.
Stages of work and when to wait for results?
When ordering online advertising in an IT company, you need to count on a break-even result for the 2nd or 3rd month of work. On the 6th month, all losses, if any, should pay off. If this does not happen - it is worth thinking about changing contextologists.
In the first month of setting up contextual advertising the largest amount of work:
- RC and ad groups are created,
- analyzes competition and rationality of advertising,
- ads are configured in different variations,
- Key requests are collected.
It all starts and then is analyzed. It should take at least several days to understand how effective the launch was and what should be corrected. The first wave of corrections is mainly related to the so-called negative words. If these words are in the user's request, the ads will not appear. Initially, contextologists lay a large list of negative keywords, but it needs to be constantly updated. For example, we have a key - “buy a LG TV”, which is advertised. This request is in broad agreement, i.e. Ad will be shown when adding other words. And what if the user of the search engine writes a request - to buy a LG TV on the Rosette. Words that we need are present in the request, but we are not Rosette and, accordingly, the likelihood that they will want to buy from us is greatly reduced. Negative words are needed for this - they screen out requests that are not needed by the site, which often only waste the budget of contextual advertising for nothing. Prices here will be from 5000 UAH and this is probably the only month where a weak result or lack thereof is possible.
In the second month, advertising is totally improved, taking into account the monthly report, which shows the main shortcomings. Work continues on minus words, expands ads, adds new requests. Often, emphasis is placed on protection from competitors and other siteless clicks.
Starting from the third and subsequent months, advertising is supported. IT company puts a minimum of effort and maximum budget advertising.
Contextual advertising prices in Genesis
For those who want to order contextual advertising, IT company Genesis offers a different launch strategy: “Basic” - with a slow payback and small investments (from 4000 UAH / month), to the “Champion” strategy - fast payback and large investments (from 25000 UAH / month) . You can evaluate the result of our work already from the first month, after seeing a report with a positive result.
Genesis’s proven approach to advertising on Google and other channels over the years works exclusively to achieve profit for our Clients. To order the calculation of advertising on our formula, call right now:
|Advertising management fee||15% of the budget strong>, but not less than 4000 UAH\month,||10% of the budget strong>, but not less than 10,000 UAH\month,||8% of the budget , but not less than 27,000 UAH\month,|
|Advertising budget||with a budget of up to 45,000 UAH for advertising per month||with a budget from 45001 UAH to 300000 UAH for advertising per month||with a budget of 300001 UAH for advertising per month|
|Promotional gift +2000 UAH
(in account currency)
|Site audit and setting up an
Analytics, Goals and
|Advertising account management|
|Optimization of the list of
|Optimization of banner and
|Optimization of bids and cost-per-click|
|Creation and maintenance
of dynamic campaigns,
|Creation and maintenance of product campaigns|
|Installing the necessary
codes and tools on the
|Creating new campaigns,
searching for new
|Selection of placements in
in the network of Google partners and
and remarketing separately
for each audience
of site availability
|Optimization of target
pages of a site (SEO)
by Google's rules
|Scaling up advertising
to other countries
|Localization of advertising
and messages in the
|Development of a unique
|Partial transition to
payment for the result of
the total of 6 months of advertising
|Launch advertising||Launch advertising||Launch advertising|