Frequently asked questions about contextual advertising
Owners of commercial online resources who decide to connect PPC (contextual advertising) on their own or through a web agency face a number of issues. The most frequent are:
- How much is? The cost in this area is divided into 2 types - the budget for replenishing the balance of the search engine for displaying ads and paying for the services of the IT-studio, if they are engaged in setting up the RC (advertising company). The price for the replenishment of Google / Yandex search engines can vary in a wide range - from $ 50 per month and can reach $ 1000 per day. IT-studio services from $ 50 to $ 300 per month depending on appetites and complexity of setting.
- What is better contextual advertising or SEO-promotion? It is not correct to compare these two tools. Both the first and second can bring good results if done correctly and consistently. A rational strategy is to connect contextual advertising at the beginning of the project with a gradual contribution to SEO.
- Does PPC affect SEO? Many people think that if the site is advertised and shown in the top, it means that it will get there without advertising over time - alas! Search engines have created an algorithm that does not associate the promotion with the context.
- If setting up contextual advertising is needed in the city of Kharkov, and the selected web studio in Kiev? In fact, it does not matter where the experts are located, the main thing is that they show results and provide clear reports that can be checked by an inexperienced person.
- Is it possible to set the context in Google / Yandex by yourself? Of course, it is possible, but the reality is that without experience no positive results can be obtained. Even after reading a lot of literature and reviewing a bunch of video clips, it will not be possible to take into account all the nuances, and there are enough of them. For ignorance of such moments, an inexperienced advertiser will waste the budget.
- How to check PPC performance? Having launched online advertising and seeing increased traffic / orders / purchases, I would certainly like to know the profitability. For this purpose, applications from Google Analytics / Yandex Metrika are used. There are also tools for tracking conversions directly in applications for setting up advertising - Google Ads / Yandex Direct. Connecting such an analysis and understanding whether PPC works effectively for a beginner will be problematic.
Setting contextual advertising in the city of Kharkov
As already mentioned, it does not matter in which city to order this service, the main thing is for the performers to be honest and with good experience. However, the effect of presence has not been canceled. For some, it is very important to see the office of the company, to communicate with the management, to see the team. By writing a request setting up contextual advertising Kharkov, you can watch 1000 candidates. Take for example the TOP-5 sites, not counting the advertising. At the moment it is:
- Kharkov Kabanchik,
- Ayti Force,
The site Kharkov Kabanchik presents ads from individuals. It is recommended to avoid such specialists, since there is no guarantee and contract here.
Aichi Force is already a full-fledged web-studio, but being on top of fame without any advertising, the prices here will be space - from $ 300 for the most usual setting.
OLH also offers private contextual announcements, I want to say - where are you getting?
Arlemon is one of the most pretentious web studios, but behind this pathos lies amateur workers and arrogant leadership. Find real reviews of this company can be easily in Google - do not be lazy to do it and bypass their 10th expensive.
Trendline - the work policy is built very veiled, so check their work is almost impossible.
What you need to know when ordering contextual advertising in a web studio?
Before ordering a setting of contextual advertising in Kharkov from a web-studio, it is necessary to understand its basics. Then you should talk directly with the PPC-specialist who will lead the project, as the manager will not say anything sensible, but only promise with three boxes. The contextologist must first analyze the project and in an accessible language tell about the rationality of Internet advertising, about the projected results and the timing of their achievement. Further, it is recommended to request an example of reporting and find out the methods of work, in particular, which budget - open or closed? If an IT company works on the second principle, then this will not lead to anything good.
Genesis’s proven approach to advertising on Google and other channels over the years works exclusively to achieve profit for our Clients. To order the calculation of advertising on our formula, call right now:
|Advertising management fee||15% of the budget strong>, but not less than 4000 UAH\month,||10% of the budget strong>, but not less than 10,000 UAH\month,||8% of the budget , but not less than 27,000 UAH\month,|
|Advertising budget||with a budget of up to 45,000 UAH for advertising per month||with a budget from 45001 UAH to 300000 UAH for advertising per month||with a budget of 300001 UAH for advertising per month|
|Promotional gift +2000 UAH
(in account currency)
|Site audit and setting up an
Analytics, Goals and
|Advertising account management|
|Optimization of the list of
|Optimization of banner and
|Optimization of bids and cost-per-click|
|Creation and maintenance
of dynamic campaigns,
|Creation and maintenance of product campaigns|
|Installing the necessary
codes and tools on the
|Creating new campaigns,
searching for new
|Selection of placements in
in the network of Google partners and
and remarketing separately
for each audience
of site availability
|Optimization of target
pages of a site (SEO)
by Google's rules
|Scaling up advertising
to other countries
|Localization of advertising
and messages in the
|Development of a unique
|Partial transition to
payment for the result of
the total of 6 months of advertising
|Launch advertising||Launch advertising||Launch advertising|