One of the most effective mechanisms for obtaining targeted visitors is contextual advertising. It is a selection of keywords for which an advertisement is set up. Further, users who enter these words in the search bar see exactly your ad. Payment is charged in the event that a potential client followed the link to your resource. Google ads will cost as much as customers come to your site.
How does google advertising
Especially often this method of promotion is used at the initial stage of development of the site. This allows you to attract potential customers, despite the fact that the resource is not on the first lines of issue.
Work is done through the AdWords service. When you enter a specific phrase in the search bar, a block with ads appears. Their number depends on the number of advertisers interested in promoting this particular product or service. A bid is set depending on the ad format chosen by Google:
- For clicks. This is the easiest option. Suitable in cases where a complete analysis of the site has not been performed and the needs of the target audience are not precisely defined.
- For the shows. In this case, the payment is removed already for the fact that Google advertising was shown in the specified block. This option will be useful if the ad unit itself contains all the necessary information. For example, a banner about upcoming discounts with their indication or the date of the specific event.
- For the conversion. In this case, payment is deducted only if the client’s transition to a resource has ended with specific actions: registration, order placement, and purchase. With this option, advertising in Google search should be accompanied by the installation of a specific code that allows you to track the conversion. To use this method, it is important to meet certain conditions.
The most popular is Yandex search engine, but Google advertising remains highly demanded. This is explained by the fact that today more and more people use mobile devices to search for information and make purchases online. They also built the default search engine Google. You can verify this in the first month of advertising testing. During this period, an analysis of the work performed and the correction mechanisms. After 30 days, scaling is carried out in order to increase the conversion to 10-30%. Thus, advertising in Google search will bring higher results every month.
Advantages of treatment in Genesis
The company Genesis Group is engaged in the development and subsequent promotion of sites. We started our activity in 2008. During this time, more than 700 projects were created and about 200 resources are constantly under control. We firmly believe in the success of the work being done and know what Google advertising should be in order for it to affect the conversion.
Advertising on Google from the Genesis Group is:
- Financial benefit for the client, since we are a certified partner of Google and are ready to provide every customer with bonuses when ordering a service.
- We have extensive experience in all areas.
- Employees are interested in a positive result. For us it is important that the client received a profit increase as a result of the work performed.
- We use standard mechanisms and our own methods, due to which advertising in Google search gives an influx of customers in the first 30 days after launch.
|Advertising management fee||15% of the budget strong>, but not less than 4000 UAH\month,||10% of the budget strong>, but not less than 10,000 UAH\month,||8% of the budget , but not less than 27,000 UAH\month,|
|Advertising budget||with a budget of up to 45,000 UAH for advertising per month||with a budget from 45001 UAH to 300000 UAH for advertising per month||with a budget of 300001 UAH for advertising per month|
|Promotional gift +2000 UAH
(in account currency)
|Site audit and setting up an
Analytics, Goals and
|Advertising account management|
|Optimization of the list of
|Optimization of banner and
|Optimization of bids and cost-per-click|
|Creation and maintenance
of dynamic campaigns,
|Creation and maintenance of product campaigns|
|Installing the necessary
codes and tools on the
|Creating new campaigns,
searching for new
|Selection of placements in
in the network of Google partners and
and remarketing separately
for each audience
of site availability
|Optimization of target
pages of a site (SEO)
by Google's rules
|Scaling up advertising
to other countries
|Localization of advertising
and messages in the
|Development of a unique
|Partial transition to
payment for the result of
the total of 6 months of advertising
|Launch advertising||Launch advertising||Launch advertising|