Setting up Google ads is done through the Google Ads application. For this, a company is initially created, that is, the place where the ads are displayed is determined. This can be a search engine or a display network. Already at this stage it is quite difficult to decide how to set up advertising in Google, so we recommend contacting specialists in this direction.
How to make advertising in Google
When using a search engine, an ad appears when issued for a specific query. If the Display Network was chosen, the ads will be visible in the content of specific sites.
The next step, which includes setting up a Google ad, is location. The task is to make the ad seen in the right country. If necessary, exceptions are assigned. Necessarily determined languages. For example, setting up advertising on Google for Kiev requires the use of Ukrainian, Russian and English.
It will be difficult for a beginner to understand how to make advertising in Google. We recommend indicating the daily budget, that is, the amount that can be used for one day as payment for the ad. We do not recommend specifying huge amounts, as this may cause unnecessary and unjustified expenses. Setting up a Google ad changes at any convenient time, so you can increase the amount as soon as the result requires it. It also defines the accelerated or standard type of display. If the site has not been analyzed and visitor activity is not determined, it is better to use the standard option. In this case, the ad will appear at regular intervals throughout the day. In certain cases, the setting of Google ads with an accelerated display is used, that is, ads appear one after another until the end of the limit.
The next step, which includes setting up advertising Google, is the choice of rates. Payment is made for the conversion, clicks or impressions. Depending on how to set up advertising in Google, will be charged for the lead. Pay per conversion is quite a difficult option, so it is rarely used by beginners.
Next, determine how to make advertising in Google, it is very difficult, without having certain knowledge. There are settings for ads with a lot of nuances. In addition, even if the basic settings are incorrect, you may incur losses instead of the arrival of new customers. It is for this reason that we advise you not to spend money on contextual advertising yourself, but to immediately turn to specialists.
Why services from Genesis are beneficial
Genesis has been developing and promoting websites since 2008. During this time, we have gained experience allowing us to cope with any tasks. We know exactly how to set up advertising in Google and avoid mistakes. A whole team participates in the work, where everyone fulfills the role assigned to him. This improves the quality of the result and shortens the task execution time.
Our goal is profit growth for our customers. We approach each project individually without any templates. If you need to set up advertising on Google, call us at (067) 511-53-33. You can also leave a request through the feedback form or negotiate a personal meeting with a specialist.
| Chempion |
Gold
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Platinum | |
| Advertising management fee | 15% of the budget strong>, but not less than 4000 UAH\month, | 10% of the budget strong>, but not less than 10,000 UAH\month, | 8% of the budget , but not less than 27,000 UAH\month, |
| Advertising budget | with a budget of up to 45,000 UAH for advertising per month | with a budget from 45001 UAH to 300000 UAH for advertising per month | with a budget of 300001 UAH for advertising per month |
| Promotional gift +2000 UAH (in account currency) |
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| Site audit and setting up an advertising account |
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| Customize Google Analytics, Goals and Conversions |
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| Advertising account management | |||
| Optimization of the list of key phrases |
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| Optimization of banner and media advertising |
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| Optimization of bids and cost-per-click | |||
| Creation and maintenance of dynamic campaigns, remarketing campaigns |
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| Creation and maintenance of product campaigns | |||
| Installing the necessary codes and tools on the site |
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| Creating new campaigns, searching for new words |
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| Selection of placements in in the network of Google partners and mobile applications |
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| Campaign management and remarketing separately for each audience |
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| Continuous monitoring of site availability |
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| YouTube Advertising | |||
| Optimization of target pages of a site (SEO) by Google's rules |
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| Enhanced protection against climbs and competitors |
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| Scaling up advertising to other countries |
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| Localization of advertising and messages in the required language |
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| Development of a unique product offer, stock, discounts |
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| Partial transition to payment for the result of the total of 6 months of advertising |
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| Result |
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| Launch advertising | Launch advertising | Launch advertising | |