Setting up advertising in search engines can be done independently, but this is quite problematic. In addition, it requires constant monitoring to improve the effectiveness of the ad. To do this without deep knowledge is almost impossible. Therefore, if you need contextual advertising on Google, it is better to entrust the work to experienced professionals.
Contextual advertising on Google and its stages
To set up advertising using the service Google Ads. Initially, you need to create an advertising campaign. Already here without certain skills it is difficult to do all the work correctly. Next, contextual advertising from Google requires the following steps:
- Collect semantic core. These are certain phrases and words by which users find the product or service they need. It is important to examine the target audience, their requests, as well as the features of the company. When using the Google search engine, contextual advertising must fully match the resource. Therefore, we recommend that each client personally familiarize himself with key phrases in order to exclude absurd and ineffective requests.
- Next, budget prediction is performed. To do this, experts use certain tools to calculate the possible costs. If necessary, corrects SJ.
- A plan is drawn up, goals are defined: ordering a service, buying a product, making a call. Approximate figures are determined.
- Created ads. All Google contextual advertising should be tailored to key requests and then distributed to specific groups.
- Advertising is launched, the budget is replenished.
The duration of the stages depends on many factors. What matters is whether there is a plan, whether ad units are ready and what their format is. After Google launches contextual advertising, it is being improved. Without correction, campaign effectiveness will constantly decrease. The improvement includes expanding the list of negative keywords that spend the budget without a positive response. Competitors are determined, false clicks are revealed on an ad for the purpose of spending a budget. In parallel, an increase in the number is performed reflecting the ratio of the number of impressions to transitions. When using the Google search engine, contextual advertising must meet certain requirements. The higher the quality of an ad, the higher its rating and lower advertising costs.
Thus, contextual advertising on Google for the first three months requires investments, the conversion increases further, income grows, new customers come. Do not assume that this work is over. It is necessary to continue to monitor the effectiveness of ads and, if necessary, to carry out corrections in order to be constantly above competitors in the search engine, and to strive to reduce advertising costs.
Where to order promotion service
Genesis specializes in website development. Since 2008, we have been promoting our own and third-party projects. More than 700 resources have already been created, which allowed us to accumulate vast experience. In addition, we have created our own mechanisms that increase the efficiency of work.
Regardless of which search engine is chosen, Yahoo or Google, contextual advertising starts to give a positive result in the first months after launch. We use an individual approach, carefully studying the resource and features of the company. We highlight its strengths and needs of potential customers. Only after that we create the most appropriate ad format and run the advertisement. Rate, how effective contextual advertising Google from Genesis, you can, using the service. To do this, you can call (067) 511-53-33 or fill out the feedback form.
| Chempion |
Gold
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Platinum | |
| Advertising management fee | 15% of the budget strong>, but not less than 4000 UAH\month, | 10% of the budget strong>, but not less than 10,000 UAH\month, | 8% of the budget , but not less than 27,000 UAH\month, |
| Advertising budget | with a budget of up to 45,000 UAH for advertising per month | with a budget from 45001 UAH to 300000 UAH for advertising per month | with a budget of 300001 UAH for advertising per month |
| Promotional gift +2000 UAH (in account currency) |
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| Site audit and setting up an advertising account |
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| Customize Google Analytics, Goals and Conversions |
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| Advertising account management | |||
| Optimization of the list of key phrases |
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| Optimization of banner and media advertising |
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| Optimization of bids and cost-per-click | |||
| Creation and maintenance of dynamic campaigns, remarketing campaigns |
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| Creation and maintenance of product campaigns | |||
| Installing the necessary codes and tools on the site |
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| Creating new campaigns, searching for new words |
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| Selection of placements in in the network of Google partners and mobile applications |
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| Campaign management and remarketing separately for each audience |
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| Continuous monitoring of site availability |
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| YouTube Advertising | |||
| Optimization of target pages of a site (SEO) by Google's rules |
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| Enhanced protection against climbs and competitors |
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| Scaling up advertising to other countries |
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| Localization of advertising and messages in the required language |
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| Development of a unique product offer, stock, discounts |
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| Partial transition to payment for the result of the total of 6 months of advertising |
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| Result |
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| Launch advertising | Launch advertising | Launch advertising | |