Contextual advertising in the city of Kharkov
Properly contextual advertising without experience is problematic, not to mention its constant control, increase of efficiency and reception of good profit. It is rational to order such service from specialists. But how to find them? Contextual advertising in the city of Kharkov is set up by countless IT companies, but finding it worthy is very difficult. Everyone tries to attract his low price and promises results, but it is worth signing a contract, pay and forget about you and remember only when you need to make another tranche. Of course, contexts provide beautiful reports with graphs and figures, which say that everything is fine - pay us further. And you can check it "good"? Most businessmen have no idea that these reports are the main mistake in this. Trusting this job is a pro, you need at least to know the basics; otherwise, it's very likely that you will hang noodles on the ears.
Phases of setting up contextual advertising
Contextual advertising is configured through Google Ads or Yandex Direct applications from relevant search engines. To start, an LCD (advertising company) is created. IT companies often do this in their account and after the completion of the cooperation, the LCD is simply removed. Creating an LCD on your account is unlikely someone will take - it is not profitable. Such realities, unfortunately, and you need to reconcile with them. After the creation of the company there is a clear sequence of actions that can be divided into 5 stages:
- Stage 1 - The collection of the CIA (semantic core). These are key queries for which ads will be displayed. Contextualists study the features of the advertised project and the customer's desires - which pages should be at the top of the search (in the TOP). JHA must be approved. The customer needs special attention to these keys, because even a high-tech contextual a priori will not be able to find out all the nuances of the business, and it may turn out to be an absurd situation - for example, Panasonic TVs will be advertised on a page where there is not even this brand. And the most ridiculous - this example is not exaggerated, such not attentive specialists are enough. After approving with the customer of semantics, contextualists set up so-called negative keywords-these are the phrases for which advertising should not be advertised.
- Stage 2 - Budget Forecast. After approved semantics, special tools are used that can accurately predict the budget. Here, the customer understands - what the advertising company will pour out and, if necessary, will be adjusted again. • Stage 3 - Strategy. The result for each project can be individual - ordering services, purchasing goods, subscribing, making phone calls, increasing the brand awareness. Obtaining the result should be expressed in approximate figures - how much will we get, what will we get and when will we get it? Contextual advertising in Kharkov can be configured without providing this data. For example, in Kiev digital agencies, this is considered inappropriate.
- Stage 4 - Creation of promotional announcements. All collected semantics need to "feed" on advertisements - their number depends on the keywords. Ads, in turn, are contained in pre-created groups. • Stage 5 - Startup. The application balance is replenished and the advertisement is launched after funds are received. Usually, the budget is replenished before the LCD is set up, so step 5 may also be a step one.
Improved contextual advertising
If the contextual advertising specialists in Kharkiv have set everything perfectly, this does not mean that the mission is complete - the system needs to be periodically adjusted. This work is permanent and consists in the following:
- Expanding list of stop words that waste your budget and do not bring the right customers.
- Blocked malicious rivals who like to click on ad spells.
- Ad Quality Score improves, which leads to lower costs.
- Improved CTR - The ratio of impressions to number of clicks.
- Landing pages are improved.
The last point is more about the customer, since advertising is not all. Without any zest, you can simply get lost among competitors, even being in the first place of Google or Yandex.
Genesis’s proven approach to advertising on Google and other channels over the years works exclusively to achieve profit for our Clients. To order the calculation of advertising on our formula, call right now:
|Advertising management fee||15% of the budget strong>, but not less than 4000 UAH\month,||10% of the budget strong>, but not less than 10,000 UAH\month,||8% of the budget , but not less than 27,000 UAH\month,|
|Advertising budget||with a budget of up to 45,000 UAH for advertising per month||with a budget from 45001 UAH to 300000 UAH for advertising per month||with a budget of 300001 UAH for advertising per month|
|Promotional gift +2000 UAH
(in account currency)
|Site audit and setting up an
Analytics, Goals and
|Advertising account management|
|Optimization of the list of
|Optimization of banner and
|Optimization of bids and cost-per-click|
|Creation and maintenance
of dynamic campaigns,
|Creation and maintenance of product campaigns|
|Installing the necessary
codes and tools on the
|Creating new campaigns,
searching for new
|Selection of placements in
in the network of Google partners and
and remarketing separately
for each audience
of site availability
|Optimization of target
pages of a site (SEO)
by Google's rules
|Scaling up advertising
to other countries
|Localization of advertising
and messages in the
|Development of a unique
|Partial transition to
payment for the result of
the total of 6 months of advertising
|Launch advertising||Launch advertising||Launch advertising|