Where do I start in online sales?
Selling online sounds very tempting, doesn't it? Many people bravely start to create their online stores, but often give up before they reach the necessary goals. Why does this happen? Because most people don't know how to run a business to get the results they want.
For such cases, we have created a roadmap, which consists of five stages.
The first step is Analysis
To properly package the brand, you need to know everything about the target audience, motivators, study your competitors, decide about the positioning in the market, as well as to identify your unique selling proposition (SCC). Without this it will be difficult to achieve the desired result. That's why we have prepared for you 160 questions. The analysis process will take from 2 to 5 days. After that you will get a visualization of the homepage with the implementation of your cool features (this will take from 3 to 7 days).
At the end of the first stage you will start to understand your target audience, you will understand how to sell times more, you will know exactly which promotions will work and which will not, and you will know all your strengths and weaknesses and how to use them.
The second step – The development of a mobile application, website or a landing page
Only after passing the first point can you proceed to the next.
The development of a landing page is a cheap option. We recommend implementing it for a particular service, product or promotion. The development of a turnkey brand in our company is carried out in just 7-10 days.
If your goals are more global, you need to develop a personal, fully functional website in 2-3 languages, with a mobile version, control system, programming, layout, creating the structure, analytics system Google Analytics, Facebook Pixel, driving directions, basic articles and other goodies. Genesis Group team will develop a turnkey website in 20-25 days.
By the way, we can also modify an existing website or a landing page, and take care of the design of social networks. It will take 7-12 days.
The development of a turnkey mobile app in a simple version for iOS and Android will take at least 7 working days. But just like with the website development, for a mobile app it is better to have a technical specification, so you don't miss anything!
The third step – Advertising
We've finally arrived at this stage! Advertising is an important part of the job to increase online sales. But it doesn't start until step 3! After all, it's important to prepare for it by getting to know everything about your target audience, as well as preparing quality landing pages, website, or app.
There are direct and indirect advertising. Direct advertising includes setting up contextual advertising on Google, Facebook, Instagram, testing promotional offers, pages, headlines, texts, etc.
Indirect advertising: SEO - the output in the top 10 of Google, Yandex, Yahoo, Baidu on keywords.
The fourth stage – Scaling
Scaling consists of two parts: developing a good name and sales.
To make a name for yourself, to become a more popular brand, you need to work on your reputation: to have good reviews on different resources, in social networks, to encourage customers to make repeated appeals.
Once you know what works better, we increase the customer base and expand sales channels: we use YouTube, blogger reviews, satellites, CPA networks, webinars, and much more.
And the fifth step is Brand Scaling
There is a comprehensive packaging of the brand: a brand book is developed, photos and videos are taken, additional websites, bands or mobile applications are developed, franchise terms are drawn up, advertising and brand is scaled to other cities and countries.
As you can see, starting your own business is not easy, but it's even harder if you do it alone. That's why we strongly recommend that you seek the help of professionals who will take care of this entire difficult process. Genesis Group company is ready to cooperate with you right now. Call us: (044) 379-10-10, (067) 511-53-33.