Choosing an IT company for contextual advertising
Many who decide to order contextual advertising (PPC) in an IT company have a desire to do it in their city - to drive to the office, see the whole team, evaluate the greeting. Unfortunately, the statistics say - “the better the candy, the worse the filling”. The message is that you do not need to focus on a particular city and the obligatory opportunity to drive to the office. IT Agency is recommended to choose a different principle ...
What we see, driving a query into a search engine - “contextual advertising Dnipro”? Advertising! Clicking on such ads you can often see that the IT agencies are not in the Dnieper. There are companies that are advertised for Ukraine being in Russia. The question is - how can such specialists qualitatively make the setting, if they cannot bring the maximum target clients for themselves. When a person is looking for - “contextual advertising in the city of Dnepr”, then it implies receiving services in this city. This is the same as looking for LG TVs, and getting on Samsung TV ads. Such grief professionals are recommended to be bypassed first.
We communicate with a PPC specialist
Communication with an IT company occurs through representatives or managers and rarely with specialists who perform the configuration. The main task of the customer is to communicate with a specialist and ask him one important question - “Is contextual advertising suitable for my business?”
The fact is that it is not suitable for everyone, and there may be several such cases:
- a small margin on goods, if we are talking about online stores,
- there is no demand for goods
- small budget and big competition.
Advertising on Google / Yandex implies empty costs for clicks that do not end in conversion (orders). And no matter how perfect it is, it cannot be avoided. If the product margin is very small, then rationality falls and its launch will not bring, in most cases, results.
There are cases when the competition for services / goods is zero. For example, we brought a new brand, about which no one had heard. Running in this case, the context does not make any sense, for this uses other marketing tools.
If the budget for setting is small - it does not reach even UAH 2000, and besides, the advertised area has great competition - the result will be unprofitable.
Contextologist may need time to analyze, after which he must give an opinion on the rationality of launching contextual advertising in the Dnieper for a particular business. If you fall under the above listed category, and prove to you the opposite, we are looking for another IT company.
What you need to know about contextual advertising in IT-agencies?
So, the choice is made and now it remains to wait for the results, which will be shown in the form of a monthly report. There will be only one interesting parameter - conversion. No matter how pitiful it may sound, but only an experienced advertiser, but not a customer, is able to understand and verify that conversion brings a pronounced profit.
You should know that by setting up PPC, you need to adjust it on an ongoing basis, so you can’t stop paying IT companies; unless learn to do everything yourself.
Refusing the service, the advertising company is deleted. When you contact new specialists, you will need to set everything up with 0 and pay, for this job again, so it’s better to choose such professionals once.
Genesis’s proven approach to advertising on Google and other channels over the years works exclusively to achieve profit for our Clients. To order the calculation of advertising on our formula, call right now:
|Advertising management fee||15% of the budget strong>, but not less than 4000 UAH\month,||10% of the budget strong>, but not less than 10,000 UAH\month,||8% of the budget , but not less than 27,000 UAH\month,|
|Advertising budget||with a budget of up to 45,000 UAH for advertising per month||with a budget from 45001 UAH to 300000 UAH for advertising per month||with a budget of 300001 UAH for advertising per month|
|Promotional gift +2000 UAH
(in account currency)
|Site audit and setting up an
Analytics, Goals and
|Advertising account management|
|Optimization of the list of
|Optimization of banner and
|Optimization of bids and cost-per-click|
|Creation and maintenance
of dynamic campaigns,
|Creation and maintenance of product campaigns|
|Installing the necessary
codes and tools on the
|Creating new campaigns,
searching for new
|Selection of placements in
in the network of Google partners and
and remarketing separately
for each audience
of site availability
|Optimization of target
pages of a site (SEO)
by Google's rules
|Scaling up advertising
to other countries
|Localization of advertising
and messages in the
|Development of a unique
|Partial transition to
payment for the result of
the total of 6 months of advertising
|Launch advertising||Launch advertising||Launch advertising|