Choosing an IT company for contextual advertising

Advertising on Google

Many who decide to order contextual advertising (PPC) in an IT company have a desire to do it in their city - to drive to the office, see the whole team, evaluate the greeting. Unfortunately, the statistics say - “the better the candy, the worse the filling”. The message is that you do not need to focus on a particular city and the obligatory opportunity to drive to the office. IT Agency is recommended to choose a different principle ...

What we see, driving a query into a search engine - “contextual advertising Dnipro”? Advertising! Clicking on such ads you can often see that the IT agencies are not in the Dnieper. There are companies that are advertised for Ukraine being in Russia. The question is - how can such specialists qualitatively make the setting, if they cannot bring the maximum target clients for themselves. When a person is looking for - “contextual advertising in the city of Dnepr”, then it implies receiving services in this city. This is the same as looking for LG TVs, and getting on Samsung TV ads. Such grief professionals are recommended to be bypassed first.

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We communicate with a PPC specialist

Communication with an IT company occurs through representatives or managers and rarely with specialists who perform the configuration. The main task of the customer is to communicate with a specialist and ask him one important question - “Is contextual advertising suitable for my business?”

The fact is that it is not suitable for everyone, and there may be several such cases:

  1. a small margin on goods, if we are talking about online stores,
  2. there is no demand for goods
  3. small budget and big competition.

Advertising on Google / Yandex implies empty costs for clicks that do not end in conversion (orders). And no matter how perfect it is, it cannot be avoided. If the product margin is very small, then rationality falls and its launch will not bring, in most cases, results.

There are cases when the competition for services / goods is zero. For example, we brought a new brand, about which no one had heard. Running in this case, the context does not make any sense, for this uses other marketing tools.

If the budget for setting is small - it does not reach even UAH 2000, and besides, the advertised area has great competition - the result will be unprofitable.

Contextologist may need time to analyze, after which he must give an opinion on the rationality of launching contextual advertising in the Dnieper for a particular business. If you fall under the above listed category, and prove to you the opposite, we are looking for another IT company.

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What you need to know about contextual advertising in IT-agencies?

So, the choice is made and now it remains to wait for the results, which will be shown in the form of a monthly report. There will be only one interesting parameter - conversion. No matter how pitiful it may sound, but only an experienced advertiser, but not a customer, is able to understand and verify that conversion brings a pronounced profit.

You should know that by setting up PPC, you need to adjust it on an ongoing basis, so you can’t stop paying IT companies; unless learn to do everything yourself.

Refusing the service, the advertising company is deleted. When you contact new specialists, you will need to set everything up with 0 and pay, for this job again, so it’s better to choose such professionals once.

Genesis’s proven approach to advertising on Google and other channels over the years works exclusively to achieve profit for our Clients. To order the calculation of advertising on our formula, call right now:

+38 (044) 379-10-10


+38 (067) 511-53-33

Or send your request through the feedback form. A personal meeting is possible in the office, where our specialists will be ready to talk with you over a cup of coffee or flavored tea. Call and come, we are waiting for you!


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Advertising management fee 15% of the budget strong>, but not less than 4000 UAH\month, 10% of the budget strong>, but not less than 10,000 UAH\month, 8% of the budget , but not less than 27,000 UAH\month,
Advertising budget with a budget of up to 45,000 UAH for advertising per month with a budget from 45001 UAH to 300000 UAH for advertising per month with a budget of 300001 UAH for advertising per month
Promotional gift +2000 UAH
(in account currency)
Site audit and setting up an
advertising account
Customize Google
Analytics, Goals and
Advertising account management
Optimization of the list of
key phrases
Optimization of banner and
media advertising
Optimization of bids and cost-per-click
Creation and maintenance
of dynamic campaigns,
remarketing campaigns
Creation and maintenance of product campaigns
Installing the necessary
codes and tools on the
Creating new campaigns,
searching for new
Selection of placements in
in the network of Google partners and
mobile applications
Campaign management
and remarketing separately
for each audience
Continuous monitoring
of site availability
YouTube Advertising
Optimization of target
pages of a site (SEO)
by Google's rules
Enhanced protection
against climbs
and competitors
Scaling up advertising
to other countries
Localization of advertising
and messages in the
required language
Development of a unique
product offer,
stock, discounts
Partial transition to
payment for the result of
the total of 6 months of advertising
  1. The required number
    of hits immediately after the test period
  2. Fast and economical
  1. 2-5 times increase
    in number of downloads
  2. Lead growth dynamics
    + 10-20% monthly
  3. Increase in conversion
    rate of sales to sales up to 5-12%
  4. Budget savings on
    promotion from 15% to 35%
  5. 1.5 times cheaper than
    your specialist
    on a bet
  6. There is an opportunity
    to optimize taxes
  1. TOP 1 in search
  2. Increase in the number
    of hits in 8-10
    and more times
  3. Lead growth dynamics
    + 15-30% monthly
  4. Increase in conversion
    rate of sales to
    sales up to 12-30%
  5. Reducing the cost of
    contact for 20-80%
  6. Budget savings on
    promotion from 25% to 60%
  7. Comprehensive
    accompanying advertising
    marketing campaigns
  8. 2.5 times cheaper than
    content of your
    department marketing
  9. There is an opportunity
    to optimize taxes
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