Contextual advertising sites - what does it give?
Attracting as many customers as possible on the Internet, being at the very top of the Google and Yandex search engines is the dream of almost every website owner, but the road to this “Olympus” is thorny. Due to the huge competition, search engines have come up with more than 200 rules, each of which is difficult and long to follow. With frequent periodicity, the rules are added, the algorithms change, and units succeed in succeeding in this race. And another difficulty - reaching the top (TOP) for certain requests, you will need to retain their leadership, since there are 1000 candidates who want to take this place.
Contextual advertising sites allows you to bypass this race and get into the TOP without performing any factors. Customized ads will be shown to the person by the desired company requests. Having done everything correctly, you can count on attracting a large number of customers who are more likely to order a product / service, call, write, subscribe, depending on the type and purpose of the site. For such a workaround to the TOP Google search engines, or Yandex charge a fairly large fee. In the absence of experience setting, contextual advertising for the site will be unprofitable. If a professional contextologist sets it up and manages it, then you can count on making a profit in a couple of months.
Disadvantages of contextual advertising for the site
Online advertising is no exception to the issue of flaws. They are here of course:
- The designation of search ads by the word "Advertising". For some users of search engines, this designation is perceived negatively. Everyone is tired of advertising and in most cases consider it as manipulation. Pseudo-contextologists, who set up a clumsy display of ads, also add a negative reputation to the designation “Advertising”, and as a result, the visitor does not even find what he was looking for. There are a lot of inept tuners and the rating of ad impressions is not the best because of them.
- Competitors and non-target customers. No need to think that getting into the TOP with the help of advertising, every visitor will bring some benefit - this is utopia. There will always be people who click on ads with only one loss for the company. Basically, these are not target customers and competitors who seem to be just waiting to waste your budget. Some people think up how to do it on a regular basis and on a large scale. Fortunately, there is a fairly effective defense that the pros can put.
- Pitfalls for the inexperienced. Contextual advertising on sites is not so difficult in self-tuning. Google Ads and Yandex Direct applications used for this purpose from the respective search engines have explanations for each stage. Any Internet user who knows how to read will be able to create an advertising campaign and launch ads, but ... making a profit as a result is not realistic. Losses can be long for as long as the practical nuances of the system work are recognized. They are not described in the books, due to the individuality of the projects, and it remains only to believe that sometime the losses will pay off.
Contextual advertising site in the IT company Genesis
Based on the 3 shortcomings described above, newcomers never get the sense of contextual advertising, but having entrusted this work to professionals from Genesis this will not happen. You can talk about the benefits of our work, but the best argument is a guaranteed result. In 2-3 months of working with us, you will understand that we can do a lot and can generate revenue for our clients, bypassing those obstacles that could fill our pockets with search engines alone.
Genesis’s proven approach to advertising on Google and other channels over the years works exclusively to achieve profit for our Clients. To order the calculation of advertising on our formula, call right now:
|Advertising management fee||15% of the budget strong>, but not less than 4000 UAH\month,||10% of the budget strong>, but not less than 10,000 UAH\month,||8% of the budget , but not less than 27,000 UAH\month,|
|Advertising budget||with a budget of up to 45,000 UAH for advertising per month||with a budget from 45001 UAH to 300000 UAH for advertising per month||with a budget of 300001 UAH for advertising per month|
|Promotional gift +2000 UAH
(in account currency)
|Site audit and setting up an
Analytics, Goals and
|Advertising account management|
|Optimization of the list of
|Optimization of banner and
|Optimization of bids and cost-per-click|
|Creation and maintenance
of dynamic campaigns,
|Creation and maintenance of product campaigns|
|Installing the necessary
codes and tools on the
|Creating new campaigns,
searching for new
|Selection of placements in
in the network of Google partners and
and remarketing separately
for each audience
of site availability
|Optimization of target
pages of a site (SEO)
by Google's rules
|Scaling up advertising
to other countries
|Localization of advertising
and messages in the
|Development of a unique
|Partial transition to
payment for the result of
the total of 6 months of advertising
|Launch advertising||Launch advertising||Launch advertising|