The purpose of contextual advertising is to convert site visitors into potential customers. It should be short, memorable, stimulating effect. Under all conditions of Google advertising will be effective and will help increase the company's revenue.
Why do you need advertising in Google
Contextual advertising is to display ads in the top search bar when a user requests a specific keyword phrase. Ad text will appear in the first positions regardless of the position of the site itself. Therefore, this promotion method is particularly beneficial for young resources.
At the same time, incorrectly placed ads on Google can cause a loss of investment. In this regard, we recommend that you trust the work of specialists who will take into account the features of the resource, the requirements of search engines and the needs of potential customers.
In order for Google to give a positive result, you need to go through the following steps:
- Resource analysis is conducted, competitors are studied, goals are determined.
- Target audience and its needs are being studied.
- Selection of promotion tools, making a work plan.
- Creates advertisements of the desired format. This may be a video ad, banner, slideshow, text.
- Google advertising is launched, its effectiveness is evaluated, testing of the current mechanism is being conducted.
- The mechanism is being optimized based on the results of the previous assessment.
- Reporting to customer.
The task of specialists is not just advertising, but the achievement of specific goals. At the same time, the sites and sites on which the ad is issued are evaluated, negative words that have a negative impact on the budget, as well as the reaction of visitors to the tool and their further behavior on the resource are determined. Proper tracking of conversions and visitors' actions helps reduce advertising costs by a couple of times.
How much is the service
The cost of placing an ad depends on several factors. The value has a bet. When choosing pay per click costs will be lower compared to pay per conversion. In addition, young sites that have not yet studied the requests of potential customers and have not conducted an audit of the resource itself, it is better to use pay per click. The cost of impressions will be beneficial if the advertisement already contains all the necessary information for the client, such as dates, venue, discount amounts.
Genesis specialists have been developing and promoting websites since 2008. We know exactly which Google ads will be more effective. Over the past period, we have created more than 700 projects and continue to promote about two hundred sites. In our work we use not only standard mechanisms, but also methods developed by us.
To find out how much advertising will cost Google, you can consult the consultants at (067) 511-53-33. You can also leave a request through the feedback form on the company's website.
| Chempion |
Gold
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Platinum | |
| Advertising management fee | 15% of the budget strong>, but not less than 4000 UAH\month, | 10% of the budget strong>, but not less than 10,000 UAH\month, | 8% of the budget , but not less than 27,000 UAH\month, |
| Advertising budget | with a budget of up to 45,000 UAH for advertising per month | with a budget from 45001 UAH to 300000 UAH for advertising per month | with a budget of 300001 UAH for advertising per month |
| Promotional gift +2000 UAH (in account currency) |
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| Site audit and setting up an advertising account |
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| Customize Google Analytics, Goals and Conversions |
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| Advertising account management | |||
| Optimization of the list of key phrases |
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| Optimization of banner and media advertising |
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| Optimization of bids and cost-per-click | |||
| Creation and maintenance of dynamic campaigns, remarketing campaigns |
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| Creation and maintenance of product campaigns | |||
| Installing the necessary codes and tools on the site |
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| Creating new campaigns, searching for new words |
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| Selection of placements in in the network of Google partners and mobile applications |
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| Campaign management and remarketing separately for each audience |
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| Continuous monitoring of site availability |
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| YouTube Advertising | |||
| Optimization of target pages of a site (SEO) by Google's rules |
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| Enhanced protection against climbs and competitors |
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| Scaling up advertising to other countries |
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| Localization of advertising and messages in the required language |
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| Development of a unique product offer, stock, discounts |
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| Partial transition to payment for the result of the total of 6 months of advertising |
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| Result |
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| Launch advertising | Launch advertising | Launch advertising | |