One of the most popular tools for attracting traffic is Google contextual advertising, the cost of the service is significantly lower than the prices of other mechanisms, and the efficiency sometimes exceeds them. It should be noted that the cost per click grows every year, but the service does not lose its demand. Before using the service, it is important to find out how much contextual advertising costs in Google.
Google ads: cost and benefits
Studying statistics, you can understand how much Google advertising costs and why it differs for each resource. Initially affects the level of competition. The higher it is, the more expensive the clicks are. For a less competitive niche, the cost of contextual advertising in Google will be lower. At the same time, in both cases positive dynamics of target traffic is noted.
There are other reasons why the cost of contextual advertising in Google is lower:
- More complex interface. A huge number of tabs settings sometimes make it difficult to place ads on their own. That is why the more advantageous is the option when a specialist placed ads in Google, the cost while paying off in the first months.
- There is less competition. It is worth making a reservation that how much an advertisement in Google costs depends on the number of advertisers for this key phrase. Google has always had less competition, so clicks will be cheaper.
- Pricing features. When Google is placed advertising, the cost per click is determined by the rating. The higher it is, the less pay per click. The ranking is determined by the search engine itself by a large number of factors.
At the same time, there are mechanisms and tools to make clicks cheaper. They are determined after analyzing the resource and assessing the target audience. Therefore, to say exactly how much contextual advertising in Google costs is possible only after its launch and testing within a month.
In addition to the above, if advertising is ordered in Google, the cost will also include:
- Control of incoming traffic, elimination of untargeted traffic, the formation of negative keywords.
- Rate management, their adjustment. Once Google contextual advertising has been launched, the cost may change to circumvent competitors.
- Scaling, expansion of the semantic core, increase in conversion, testing.
- Control budget expenditures, monitoring competitors.
- Reporting in all directions.
Where it is profitable to order advertising
The company Genesis specializes in website development and subsequent promotion. Over the years we have accumulated vast experience. Over 700 sites and grateful customers. About 200 resources are constantly under our control. We can confidently say how much Google advertising costs, after we have already reviewed your site. At the same time, the type of product or service feature is significant. We carefully study the competitors, evaluate your resource and on the basis of this we determine the most profitable ad format.
At the initial stage, we use advertising to evaluate its effectiveness, to understand what a potential client wants, and how to maximize the conversion, but profitably but economically. After it will be clear in what format Google is most profitable advertising, the cost of the service will increase, and with it will increase the level of income of the company.
We guarantee you an individual approach, a complete analysis of the resource and subsequent monitoring of the effectiveness of advertising. To use the service, just call us at (067) 511-53-33. Also for those who wish on the site there is a feedback form.
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Gold
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Platinum | |
| Advertising management fee | 15% of the budget strong>, but not less than 4000 UAH\month, | 10% of the budget strong>, but not less than 10,000 UAH\month, | 8% of the budget , but not less than 27,000 UAH\month, |
| Advertising budget | with a budget of up to 45,000 UAH for advertising per month | with a budget from 45001 UAH to 300000 UAH for advertising per month | with a budget of 300001 UAH for advertising per month |
| Promotional gift +2000 UAH (in account currency) |
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| Site audit and setting up an advertising account |
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| Customize Google Analytics, Goals and Conversions |
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| Advertising account management | |||
| Optimization of the list of key phrases |
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| Optimization of banner and media advertising |
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| Optimization of bids and cost-per-click | |||
| Creation and maintenance of dynamic campaigns, remarketing campaigns |
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| Creation and maintenance of product campaigns | |||
| Installing the necessary codes and tools on the site |
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| Creating new campaigns, searching for new words |
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| Selection of placements in in the network of Google partners and mobile applications |
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| Campaign management and remarketing separately for each audience |
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| Continuous monitoring of site availability |
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| YouTube Advertising | |||
| Optimization of target pages of a site (SEO) by Google's rules |
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| Enhanced protection against climbs and competitors |
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| Scaling up advertising to other countries |
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| Localization of advertising and messages in the required language |
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| Development of a unique product offer, stock, discounts |
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| Partial transition to payment for the result of the total of 6 months of advertising |
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| Result |
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| Launch advertising | Launch advertising | Launch advertising | |