Order contextual advertising in IT companies or customize yourself?

Contextual advertising can only be effective when set up by experienced professionals. When launching an advertising campaign for the first time, even with a full baggage of theoretical knowledge, one cannot count on a good result for a long time. Such inexperienced contextologists, who have not reached the break-even point, often turn to us in Genesis. Almost everyone makes the same mistakes:

• leave advertisements to arbitrariness,
• do not use new features of the system,
• do not work with negative words,
• do not care about improving ads and key requests,
• do not analyze the rationality of ads.

These are critical points that make it difficult to get a big income. Consider them in more detail, and then it is up to you to order contextual advertising in an IT company or do all the work yourself.

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TOP 5 mistakes in contextual advertising

Error 1 - leave advertising to chance. After watching the training videos and after reading the literature in this area - an advertising campaign is created, ads are launched. After it, many newcomers complete the mission, periodically replenishing the balance. Nothing is analyzed and corrected, in the hope that the system will monitor everything - it will not be! For the year, such self-employed advertising can simply ruin.

Error 2 - ignoring new features. Search engines Google are not standing still. They often change the algorithms of the system and applications for setting contextual advertising - Gooole Ads. The changes are aimed at simplifying the interface and adding more efficient optimization tools. Without using this progress, you can continue to “climb the 100th floor up the stairs, while the smarter ones will take the elevator.”

Error 3 - termination or lack of work with negative keywords. This tool allows you to exclude clicks from visitors who make inquiries for unnecessary company requests. No matter how complete the list of stop words is, it should be supplemented at least monthly, as this will help to avoid unnecessary expenses in the future.

Error 4 - no ad improvements. Without using extensions and adjusting ads for the target audience, it is almost impossible to achieve a good CTR - the ratio of the number of clicks to impressions. If you are in the TOP of the search engine without any zest or appeal to visitors, then there is a risk that they will choose another. It is necessary to take care not only about the attractiveness of the snippet, but also about the landing page itself.

Error 5 - analysis of the rationality of ads and keywords. This mistake is made not just by newbies, but by many IT agencies. Suppose we sell electronics only in the city of Kharkiv - televisions, microwaves, refrigerators ... We wanted to order contextual advertising for the entire range. It takes half a year, but there is no result - in one month we are making a profit, in another loss and as a result 0. It turns out that the advertised request “to buy LG TV in Kiev” and others like him brought mad expense without any return, and contextologists did not pay attention. There can be a lot of such non-rational keys and declarations, and all of them need to be analyzed and excluded, if necessary.

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Contextual advertising to order in Genesis

The IT experience of Genesis allows eliminating all errors that prevent a good result from contextual advertising. The focus is on rationality, which in the end should quickly cover all investments and begin to make a decent profit.

Genesis’s proven approach to advertising on Google and other channels over the years works exclusively to achieve profit for our Clients. To order the calculation of advertising on our formula, call right now:

+38 (067) 511-53-33

Or send your request through the feedback form. A personal meeting is possible in the office, where our specialists will be ready to talk with you over a cup of coffee or flavored tea. Call and come, we are waiting for you!

 

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